Over 80% of global top brands attribute their success to a motivated workforce. On the same note, 96% of failing businesses bear their downfall from non-motivated workers. With such crystal clear statistics, there is no doubt that motivated employees are very crucial to the success of any business.
They (employees) are the people who do virtually everything for the company to achieve its goals. Therefore, employee motivation is a matter of serious consideration. To underscore the importance of the subject, this post will explore the importance of motivating your employees:
A motivated workforce directly translates to increased productivity. Resources are utilized to full capacity leaving no room for wastage. Efficiency and effectiveness are always going a notch higher than the previous day. The only way for a company with such employees is always upwards.
Increased profit margin
99% of businesses are in for making a profit (the other 1% are non-profit organizations). Without profits, companies are kicked out of business. However, that is not a problem for companies with a motivated human labor. The employees give 100% effort to keep driving sales resulting into high returns. Posting profits in every financial year makes the company the dream of every customer, supplier, and workers looking for employment.
Positive reputation among customers, suppliers and potential employees
The world of business is a very volatile one; you are on top today, and tomorrow you may be at the rear. Having a good name not only increases sales but your brand reputation. Fortunately, businesses should not face a lot of difficulties in cultivating a good name. With motivated employees, achieving such reputation is as easy as ABC. There is possibly nothing that you cannot achieve with willing workers. The workers will be a true reflection of what a good company yours is both at and outside work.
High workers retention rate
Do you ever wonder why some companies never seem to keep the same employees for a year? Lack of motivation is a probable answer to this question. Without employees’ morale, forget about keeping them for long; they will always be looking for a better employer. On the good side, companies with motivated workers hardly lose employees. On the contrary, potential employees are always looking for vacancies.
Increased creativity and innovation
Creativity and innovation can only be borne where employees are left as free thinkers and supported in every way to make the workplace better. Such an environment will create a sense of initiative to do the best for the business. They will come up with new ways and devices of making work easier and faster. Such a company will never lack regarding new technology.
Achievement of goals
The overall importance of motivating employees is a guarantee for achieving set goals. Increased sales, innovation, creativity and a good brand name will all come down to achieving set goals and objectives. Employee motivation is a must-do for businesses looking to succeed. Achieving goals, driving sales and increasing profits margins are just but a few fruits of well-motivated employees. Motivate your workers today and help your company soar to new heights of success.